National UNICEF Day Orange Box

Canadians have a deep fondness for UNICEF's orange box and are constantly asking for the Trick-or-Treat for UNICEF campaign to be brought back. For Halloween 2014, we did a small scale digital campaign using the nostalgic image of the classic orange box to inspire Canadians to continue donating to UNICEF Canada. In addition to promotion on our own website, we were able to build a custom interactive donation page and had the opportunity to do an online takeover of The Globe & Mail and print ads in The Toronto Star and Metro.