Fact or Fact Check

In the summer before International Day of the Girl in 2019, the Plan International Canada PR team launched a survey of 1000+ people across Canada to see what they thought about women's leadership & women in positions of power. In order to share those findings, they wanted to have an in-person activation at the Toronto Eaton Centre themed around a game show where local celebrities and mall-goers could test their knowledge and learn more about the work Plan International does with girls' rights, leadership and empowerment. 

Date: October 2019
Client: Plan International Canada
Role: Design Lead